Number of subscribers to the newsletter for new blog posts

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Social media engagement rate (views/likes and views/comments ratio)
As the old saying goes, a bird in the hand is worth two in the bush.

2. Lack of communication with clients
After all, you want more people like your current customers in your sales funnel. After all, they all converted into leads and bought your product, so why not ask them the following:

Where do they spend their time?
What sources of information do they trust?
What platform were you found on?
What do they want to learn?
What content got them interested in your brand?
Why did they like it?
Secondary forms of market research, such as sweden mobile database competitive content analysis, are easier to perform, but ultimately not as insightful or accurate as directly speaking with your customers.

Talk to your customers without an agenda. Don’t try to subtly influence a purchase decision or create a content strategy. Just listen openly and sensitively. These interviews will be the greatest gift you can receive. These conversations will show you how they feel. And suddenly everything — your messaging, your positioning, your content strategy — will become much clearer.

To gain valuable insights from your customers, sit down with your power users and talk to them about their buyer’s journey. Look for patterns between the channels they discovered you on , the types of content they prefer, and the topics they’re interested in. You can also send out a survey to each of your customers asking them the questions listed above.