Price research
Surveys asking customers to choose between different products with different features and prices (usually conducted using conjoint analysis) can help you determine which features are most valuable to your audience and what customers are willing to pay for them. When combined with some fundamental research into your competitors’ pricing, these insights can give you a clear advantage in pricing your products and services.
When to use each of these different types of market research. The singapore cell phone number list methods of data collection and types of research depend on the goals and problems at hand. Marketing research types can be roughly divided into 4 sets of tasks:
Awareness : When a new product needs to be launched or communicated to the market.
Targeting : Reaching target segments in the most efficient way
Achievement/Conquest : This block includes tasks to build the best product/service so that the client starts buying it
Retention : Generate repeat purchases from current customers, increase loyalty
The diagram below shows when each type of study is appropriate.