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Even more interesting is combining eye tracking with another type of neuromarketing research with EEG (electroencephalography). This combination allows you to track not only the movement of the participant's gaze, but also the degree of their attention and focus, emotional indicators, level of memorability and motivation. This combination further enhances the capabilities of eye tracking and allows you to find truly interesting insights. This type of research is used in all possible testing scenarios, but when you need to more accurately understand the emotions and behavior patterns of participants.




Eye trackers with integration into virtual reality. Such integration complete cell phone number list allows more precise control of experimental conditions and creation of conditions that are very difficult to reproduce in real conditions, for example, easy change of shape and content of tested shelves or combinations of products.

The main advantages of Eye tracking marketing research are:

Provides unbiased, objective, and quantifiable information about participant behavior
Ensures natural behavior during the experiment
Applicable in various conditions
Provides highly detailed information about human perception and behavior
It is possible to connect streaming functions, then you can track behavior in real time.
Built-in analytics capabilities provide high-quality and easy-to-interpret results
Ability to integrate with other biometrics and sensors, significantly improving data quality and analysis