Marketing Trends Overview 2023

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Marketing plays a key role in communicating with customers and partners. In this article, we have identified a number of key trends that will help you better determine your focus and activity for 2023.

#1. Short videos
TikTok has become the most downloaded app of 2022 and a major player in social media marketing. Today, this platform has become the best tool for launching marketing campaigns and targeting. Other services for uploading linkedin data videos are catching up with TikTok - Reels from Instagram and YouTube Shorts from Google.

The fact that short videos are a major trend in marketing and an important advertising format for the coming years is confirmed by statistics:

● ReelnReel claims that video is the most popular type of content on social media as of the end of 2022;

● According to analytics, last year short videos accounted for 80% to 90% of all Internet traffic (the percentage varies depending on the country);

● According to Wyzowl, 86% of businesses use video as a marketing tool, and 92% consider it an important part of their strategy.

Based on this, we can conclude that for large coverage and traffic, you need to develop profiles on those social platforms where the audience watches short videos.

PS: Video format plays an important role in the sales cycle for both B2C and B2B businesses. However, to attract a business audience, which is more relevant in B2B, we recommend developing a profile on LinkedIn.