What is MLM? How MLM Helps Business Grow

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More than 80% of consumers tend to trust recommendations from friends when making purchase decisions. Accordingly, personal connections and recommendations turn into powerful tools for attracting new customers, and the implementation of MLM strategy contributes to faster business growth.

In this article, you will learn about what MLM is and how this strategy will help your business scale successfully.

What is MLM?

MLM (Multi Level Marketing) is a marketing strategy that involves selling chinese america data products or services through multi-level networks of distributors instead of traditional retail stores and other sales channels.

Based on the principles of referral marketing, this business model encourages the company's existing customers to actively recommend its products to their family and friends, stimulating sales and receiving certain rewards for this. The MLM strategy has its own characteristics, including:

Sales of products. Sales are carried out by independent partners (distributors), often through personal contacts and social networks. Distributors themselves choose how and where to promote products to attract as many customers as possible and increase their sales.

Recruiting. Distributors also expand business network structures by attracting new partners and forming their own networks. By becoming mentors for newcomers and managing the created team, they ensure its high productivity and ultimately increase their profits and the company's profits.