SEO automation – Save time for important SEO tasks

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The regular tasks in search engine optimization take up a lot of time that could be better invested in other projects, so the “simple” SEO tasks are often overlooked, even though they are so incredibly important.

I would like to show you how two such time-wasters can be automated and thus save time in your everyday work.

Search terms with multiple URLs – Check whether a keyword only ranks on one URL. If this isn't the case, the domain is competing with itself.
SEO vs. SEA – Identify which keywords you're currently focusing on while still ranking organically in the top 5. There may be some overlap, and you could save money.
Keyword cannibalism
Keyword cannibalism, also known as the “relevance problem,” affects domains that luxembourg phone number data have at least two URLs optimized for the same keyword or keyword combination.

Keyword cannibalism leads to poorer rankings in search engines because the search engine can no longer clearly identify which URL the keyword should be assigned to. Such relevance issues often arise from poor website maintenance.

For example, if the term "search engine optimization" is used on various subpages of a domain, keyword cannibalization already exists, even if the websites weren't consciously optimized for the keyword "search engine optimization." Therefore, a website should be regularly checked for relevance issues.

Automatically analyze search terms with multiple URLs
By analyzing the search terms that rank on multiple URLs of your own domain, you can see which URLs need to be targeted to resolve the relevance issue.

Internally, we implement automatic search term analysis using the "Supermetrics" tool. This tool allows us to easily link data from Google Analytics, Google Ads, Google Search Console, and many other tools with Google Sheets. This link ensures that the relevant data is imported into Google Sheets on a daily basis.

Unfortunately, the data cannot be exported directly from the Google Search Console because Google does not provide a view of search queries including ranking URLs.