How to Use Influencer Marketing Correctly in Your Company
Posted: Sat Apr 19, 2025 9:36 am
By definition, an influencer is someone who, through their content, generates a greater than average reach or measurable impact on the social web for a specific market or topic area. Influencers create and distribute entertaining, informative, and diverse content. They maintain close contact with their fans and followers and thus appear extremely authentic and credible—like armenia phone number data tangible idols. This makes them particularly well-suited for influencer marketing.
Influencers can be, for example:
Blogger/website operator
YouTuber/Instagramer/Snapchatter/TikToker
Celebrities
journalists
Subject matter experts
politician
Employees of companies (= corporate influencers )
Depending on the number of followers, influencers are divided into nano-, micro-, macro-, and mega-influencers. The exact boundary isn't clearly defined. Which influencer is suitable for a company depends on the campaign goals.
Influencers' audiences range from the general public to highly specific target groups, which companies are increasingly taking advantage of. A basic distinction is made between highly networked, wide-reaching influencers who bring together different topics and industries, and respected, information-hungry opinion leaders who serve as advisors and are valued by their peers as experts within a specific industry.
Influencer Marketing – Definition
Influencer marketing is largely based on word-of-mouth and referral marketing. The difference, however, is that the advertising message is multiplied by the influencer's wide reach, ideally creating a viral momentum. If a product is recommended by an opinion-forming influencer, the likelihood that the user will believe the message and purchase the product or service increases. If the recipient receives benefits or discounts as a result, the advertising effect and brand loyalty increase even further.
In both the B2B and B2C sectors, influencer marketing follows the principle of one-to-many communication, with the influencer serving as the mediator of the advertising message. While B2B influencer marketing requires influencer expertise and professional competence, B2C communication relies particularly on reach, popularity, and industry affinity.
Please note : If, for example, you advertise company products or services on your Instagram profile, you must label the advertisement on Instagram in accordance with legal regulations. Otherwise, you may face warnings or fines.
Influencer marketing as an advertising tool
Collaborations with influencers offer a wide range of potential applications, especially for other companies, who can leverage the trust that influencers enjoy in their networks. Such collaborations are particularly well-suited for product launches, product tests, and reviews. Blogs and YouTube are crucial channels for their distribution. In addition to increasing short-term visibility, the primary goal of product reviews is to optimize their long-term discoverability through search functions.
Influencer marketing is suitable for every industry and can be used profitably by both small and large companies. Those just starting out with a limited advertising budget can also rely on micro influencers with a smaller reach. However, these often have a high reputation within their specific networks and can market messages particularly well, especially in niche industries.
Influencers can be, for example:
Blogger/website operator
YouTuber/Instagramer/Snapchatter/TikToker
Celebrities
journalists
Subject matter experts
politician
Employees of companies (= corporate influencers )
Depending on the number of followers, influencers are divided into nano-, micro-, macro-, and mega-influencers. The exact boundary isn't clearly defined. Which influencer is suitable for a company depends on the campaign goals.
Influencers' audiences range from the general public to highly specific target groups, which companies are increasingly taking advantage of. A basic distinction is made between highly networked, wide-reaching influencers who bring together different topics and industries, and respected, information-hungry opinion leaders who serve as advisors and are valued by their peers as experts within a specific industry.
Influencer Marketing – Definition
Influencer marketing is largely based on word-of-mouth and referral marketing. The difference, however, is that the advertising message is multiplied by the influencer's wide reach, ideally creating a viral momentum. If a product is recommended by an opinion-forming influencer, the likelihood that the user will believe the message and purchase the product or service increases. If the recipient receives benefits or discounts as a result, the advertising effect and brand loyalty increase even further.
In both the B2B and B2C sectors, influencer marketing follows the principle of one-to-many communication, with the influencer serving as the mediator of the advertising message. While B2B influencer marketing requires influencer expertise and professional competence, B2C communication relies particularly on reach, popularity, and industry affinity.
Please note : If, for example, you advertise company products or services on your Instagram profile, you must label the advertisement on Instagram in accordance with legal regulations. Otherwise, you may face warnings or fines.
Influencer marketing as an advertising tool
Collaborations with influencers offer a wide range of potential applications, especially for other companies, who can leverage the trust that influencers enjoy in their networks. Such collaborations are particularly well-suited for product launches, product tests, and reviews. Blogs and YouTube are crucial channels for their distribution. In addition to increasing short-term visibility, the primary goal of product reviews is to optimize their long-term discoverability through search functions.
Influencer marketing is suitable for every industry and can be used profitably by both small and large companies. Those just starting out with a limited advertising budget can also rely on micro influencers with a smaller reach. However, these often have a high reputation within their specific networks and can market messages particularly well, especially in niche industries.