Discover the complete guide to marketing management

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As challenging times loom for businesses, effective and impactful marketing is more important than ever to maintain a steady flow of customers (and therefore revenue).

Is your marketing team ready to take on this challenge? If not, it's time to take a closer look at your organization's marketing management.

What is marketing management?
According to the Marketing Accountability rcs data saudi arabia Standards Board , the official definition of marketing management is:

"The process of establishing an organization's marketing objectives (taking into account internal resources and market opportunities), planning and executing activities to achieve those objectives, and measuring progress toward their achievement."

In simpler terms, it's the management of everything that contributes to driving marketing and sales within the company. This means creating and implementing a program, then quantifying the results so that the company reaches, communicates with, and converts its target market.