Search Engine Marketing combined with data analysis

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While Google may no longer be the all-important force in marketing, there's still no getting around it. Google, Amazon, and YouTube are the top three most-visited websites in Germany. Those who can rank their content highly with search engine optimization will be in the lead. AI-supported SEO is the buzzword of the future. Automated keyword research, for example , or even AI-driven content creation through programs like ChatGPT can take search engine marketing to a new level.

Data analysis using Google Analytics , as well as the analytics features of social media platforms and various browsers, is essential. AI tools already support this work today, as data on the internet continues to grow: The volume of lithuania phone number data data created and replicated by 2027 is expected to reach approximately 284 zettabytes . To sift through all this data and draw the right conclusions from it, technical solutions are the best choice—using them is therefore becoming the new key function of marketers.

Tools for social media marketing and video production
TikTok, Instagram, Facebook, and others: Depending on the product and the company's focus, the target audience is located on one of these platforms, and they can be easily reached there. After all, 87% of people in Germany use social media like Facebook or Instagram. Tools like Flick's AI Social Media Marketing Assistant can help with planning and content creation.

Videos, in particular, have enormous purchasing power and are used frequently. 76% of marketers produce videos as part of their strategy. Tools such as CapCut support marketers in both creating social media posts and target-group-specific videos . Therefore, using them is an essential skill.