8 Key Metrics to Watch on Snapchat
Posted: Sat Apr 19, 2025 6:41 am
Now that you know how to get Snapchat Insights and use some equally great third-party tools, it's time to learn what key metrics you should be monitoring for your social media campaign.
1. The number of unique views
In the box titled Story Views (YTD), you'll find the total number of unique users who have viewed your Snapchat Story. This is the total number of people who opened the first video or image in your Snapchat Story and watched it for at least one second.
Each user is only counted once. This means that the number you see denmark phone number data reflects all the users who viewed your content, regardless of how many times they actually watched your story.
Below the box is also the number of unique views you have had over the past week and month.
2. Viewing time
Watch time indicates the number of minutes users have watched your Snapchat Story. This information is available as an average for the day you view it, or, as with your Story views, you can view it for just the past weeks and months.
This helps you understand whether your content is engaging enough to capture and retain users' attention. If you see a decline in these numbers, you may want to consider changing the type of content you're promoting.
If you want to get an even more nuanced perspective on your watch times, swipe down to reach the next window in the middle.
Here you can see the average viewing time for each day of the week. This will show you how long people watch your story on average before moving on to the next one.
This data will reveal two things to you:
Which day of the week is best for posting your content? For example, based on the data in the image above, you'll likely consider posting more often on Thursdays and avoid posting on weekends.
How long should your story be? So, if you find that your story is viewed for an average of 9 seconds (as in the example above), it's best to keep your content around that length.
Overall, views will help you determine what type of content your target audience wants to see and how long they want to view it for.
3. Completion rates
To see your completion rate, simply swipe down to the last page of metrics, titled Story View Percentage, in the middle of the Insights screen. Your completion rates for the entire week will be available there.
Similar to a website's bounce rate, your completion rates will show you how many users watched your entire story, from start to finish. This will help you understand if your Snapchat story is resonating with your target audience.
Before Snapchat Insights, influencers and brands had to divide the last number of views by the first to determine the completion rate. You'll now be able to access this on your Story View Percentage page.
It's in your best interest to keep these numbers as close to 100% as possible. If you see a drop, it means your target audience isn't engaging with your content enough to watch your Snapchat Story in its entirety. Consider shortening it or changing the type of content you're presenting.
1. The number of unique views
In the box titled Story Views (YTD), you'll find the total number of unique users who have viewed your Snapchat Story. This is the total number of people who opened the first video or image in your Snapchat Story and watched it for at least one second.
Each user is only counted once. This means that the number you see denmark phone number data reflects all the users who viewed your content, regardless of how many times they actually watched your story.
Below the box is also the number of unique views you have had over the past week and month.
2. Viewing time
Watch time indicates the number of minutes users have watched your Snapchat Story. This information is available as an average for the day you view it, or, as with your Story views, you can view it for just the past weeks and months.
This helps you understand whether your content is engaging enough to capture and retain users' attention. If you see a decline in these numbers, you may want to consider changing the type of content you're promoting.
If you want to get an even more nuanced perspective on your watch times, swipe down to reach the next window in the middle.
Here you can see the average viewing time for each day of the week. This will show you how long people watch your story on average before moving on to the next one.
This data will reveal two things to you:
Which day of the week is best for posting your content? For example, based on the data in the image above, you'll likely consider posting more often on Thursdays and avoid posting on weekends.
How long should your story be? So, if you find that your story is viewed for an average of 9 seconds (as in the example above), it's best to keep your content around that length.
Overall, views will help you determine what type of content your target audience wants to see and how long they want to view it for.
3. Completion rates
To see your completion rate, simply swipe down to the last page of metrics, titled Story View Percentage, in the middle of the Insights screen. Your completion rates for the entire week will be available there.
Similar to a website's bounce rate, your completion rates will show you how many users watched your entire story, from start to finish. This will help you understand if your Snapchat story is resonating with your target audience.
Before Snapchat Insights, influencers and brands had to divide the last number of views by the first to determine the completion rate. You'll now be able to access this on your Story View Percentage page.
It's in your best interest to keep these numbers as close to 100% as possible. If you see a drop, it means your target audience isn't engaging with your content enough to watch your Snapchat Story in its entirety. Consider shortening it or changing the type of content you're presenting.