No one is better positioned than creatives to tackle a problem and emerge hours, days, or weeks later with the perfect solution. Anyone observing this process would likely assume that the genius of the method in question is just… pure madness. But for creative teams, it's the natural conclusion of the creative workflow.
The challenge for creatives isn't problem-solving. Rather, it's the risk of losing rcs data middle east sight of the big picture. Every task your creatives tackle—whether it's designing an ad, creating a new slogan, or tweaking a script—is part of a larger strategy, campaign, or initiative.
Unless your team can see and understand the broader context of their work, it can be difficult to ensure consistency and coherence across the entire project. Losing sight of the bigger picture could also lead to misallocated resources or difficulty meeting deadlines.
The most effective agile marketing team structure for your organization will depend on your industry, target customer profile, and chosen media mix. It should also ensure your teams can make immediate decisions to respond to changing customer needs and tastes.