Another important goal of marketing management: satisfying current customers. As mentioned in the last point, your business can't grow if you lose as many customers as you gain in a month. Without customer satisfaction, your business is stuck in a vacuum.
Having satisfied and loyal customers is essential for a business. This involves:
repeat customers that increase customer lifetime value and overall revenue
customers who share their positive experience, reducing the cost of acquiring new customers
reliable customers who come back more willingly
better customer service experience and fewer complaints
A company's greatest opportunities lie with its existing customers. They know your rcs data qatar product well enough to give informed feedback, but not as much as your employees.
And since the marketing team has the best understanding of the message, brand reputation, and market relationships, marketing management is a key element in improving customer satisfaction. For example, the marketing team is often the first to see new comments on opinion sites, social media discussions, and so on. This gives them a clearer view of what customers are thinking.