LinkedIn Ads Best Practices

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Refer to these best practices before launching your next campaign.

Target the right LinkedIn audience
The success of a LinkedIn advertising campaign depends on the target audience. Aim too broadly and you risk not meeting your budget and performance goals; too broadly and you jeopardize your chances of reaching LinkedIn members who match your criteria.

LinkedIn's targeting capabilities allow you to target an audience based on location, cameroon phone number data company, industry, age, gender, professional experience, job title, interests, groups, and more.

To begin, familiarize yourself with LinkedIn member demographics and compare them to your customer profiles to find connections. Then, define the geographic location and preferred language of the members you want to reach before dividing your campaigns by region to target each time zone.

Your next choices will need to be strategic. For example, LinkedIn found that targeting by role generates greater reach and a higher click-through rate (CTR) than targeting by position held.

Here are some targeting suggestions from LinkedIn :



Be careful not to overdo it: the more parameters you add, the narrower your target audience will be.

Don't forget to retarget your ads. Studies have shown that retargeted ads (shown to the same users multiple times) are 70% more likely to convert and have an average click-through rate 10 times higher.