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What is seo? Learn how to reach the top of google with this digital marketing technique in 2022

Posted: Wed Feb 19, 2025 6:28 am
by muskanhossain
Want to know what SEO is and what it's for in 2022? Read in a simple way how to apply the Search Engine Optimization technique to your digital marketing strategy and increase your website's organic traffic in 2022.

It's a fact: nowadays, the easiest way for a company to be found is through the internet. And to do this, having a prominent position on Google is essential, since it is the most used search engine in Brazil and in the world.

And if you own a business, the importance of this factor only increases. After all, who doesn’t want to attract more customers to their store?

According to Internet Live Stats, over 3.5 billion searches are performed on Google every day. With so many searches, what ensures that your website appears in the first results and is seen by more people? SEO techniques!

Connect web marketing is a digital marketing and website creation agency that values ​​organic search. Therefore, our SEO consultancy aims to increase your website traffic, reach a greater number of people looking for your service or product and maximize your conversion rates.

Want to know what SEO is and how to apply it in practice in 2022? Keep reading and find out how getting more traffic to your website from organic traffic can help your business grow and get more customers consistently!

What is SEO in 2022 and what is it used for today?
SEO, which stands for Search Engine Optimization , is a set of techniques used Cambodia telegram data to optimize websites and web pages for search engines like Google.

But why optimize websites? In short, optimization makes your website appear in the first search results of the most popular search engines.

Speaking of search engines, we know that Google is the biggest of them all and therefore should not be ignored.

As mentioned, over 3.5 billion searches happen there every day. Despite the fact that they are researchers with different motivations and interests, they all have one thing in common: they are looking for answers to something.

Whether it’s the answer to a question, a service or product, or even a funny meme, Google is the search engine most of us use. It’s no wonder that Google has become a common term in our daily lives.

So if you search for these answers on Google, the first few results will catch your eye immediately. And what’s more, they’re the ones that give us the most confidence when we click.

Although Google offers thousands of other results, we rarely waste our time spending more than 3 or 4 pages on the search engine.

And then the problem arises: how can websites get to the top positions in Google's results pages?

While there are paid Google Ads ads to help your site with this mission, this is also SEO for (just not paid).

Optimizing your website using SEO techniques, combined with the quality of the content offered in relation to the search intent and user profile, are the main factors responsible for positioning websites in the top positions on Google search pages.

But it’s not just the quality of the answers that affects the time of this ranking. Factors such as user experience on your site (known as good user experience), domain authority and page loading speed are extremely important in SEO.

An important detail: when we talk about SEO, we are talking about organic positioning in search results – that is, those that do not involve media purchases or paid ads.