CRM and Digital Marketing: what is the relationship?

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Creating a digital strategy that generates results requires fast and constant learning. You need to know your audience, map out the persona’s pain points and desires, and establish direct contact with your customer. All of this is vital in building better marketing and sales strategies.

CRM (Customer Relationship Management) is a tool used so that your company can get closer to its customers, through marketing, sales and other business strategies.

Customer relationship management is a process that depends on the right tool, recording information, using the platform, analyzing data and making decisions based on the scenario encountered.

What are the functions of CRM?
With CRM, you can plan and develop strategies, as well as organize data about customers and leads and cross-reference information. In other words, the tool's function is to automate Customer Relationship Management and build a more optimized relationship with your customer.

Integration between CRM and Digital Marketing
Integrating a CRM system and digital marketing can bring several advantages to your company.

Expanded view of your business
With CRM, you can have a broad view of your company south korea whatsapp data by having resources that centralize information in an easy way and always available for employees to access. This way, the decision-making process becomes more agile and simplified.

Improved productivity
Companies are always looking for tools to improve their productivity. And with CRM, this is possible. It promotes productivity gains that are sustained thanks to improved communication, the creation of more efficient processes, and the centralization of information.

Follow-up control
Follow-up is a very important step during the sales process. After all, not every sale is finalized on the first contact, which is why it is necessary to follow up on opportunities to increase your chances of success. And CRM helps with this in a concrete way, with the necessary resources to fully follow up on leads.

Strategic planning
CRM directly contributes to intelligent strategic planning through information such as: customer interaction history, contact information, purchase history, among others.

Performance monitoring
It is necessary to carry out a detailed analysis of some indicators in order to identify the strengths and weaknesses of your business. With CRM, it is possible to monitor the health of your company through very specific reports on performance.

Increased sales
With this tool, you can improve your sales strategy and, consequently, sell more. It allows you to identify the best channel for serving each customer and generate reports that show the best alternative for increasing sales.

As you can see, CRM helps to strengthen and improve the alignment of marketing and sales teams, enabling results to grow quickly. Thus, by integrating the tool with digital marketing, it is possible to increase the efficiency of your company, have information and understand what your customers are looking for, adjusting your offer to their needs.