you may be creating your 2018 marketing plan or even polishing up a final version to share with your employees. Whatever the case, using data from reliable marketing sources to create and/or refine your plan will ensure that you’re using the right platforms and methods to reach your target audience. Content marketing is one method to consider as you form your plan. Content marketing involves creating sharable content that doesn’t explicitly promote or sell a product, but promotes interest in a product or brand. Using content marketing in your marketing plan will help you provide customers with useful resources that position you as a reliable source of information when it comes to information about the product or service you provide.
Because content marketing is a useful marketing method, we cambodia whatsapp number data 5 million visited Hubspot’s website to see what their research had to say about content marketing as we enter 2018. Here are five content marketing statistics to consider:
According to Hubspot, “53% of marketers say blog content creation is their top inbound marketing priority (HubSpot, 2017).” Do you maintain a blog for your business? If you don’t, it may be a good idea to integrate the creation of one into your 2018 marketing plan. Make sure you include developing a solid editorial calendar so you start off on the right foot, and always write ahead so the blog doesn’t get stale or stagnant. Hubspot reports that “B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month (HubSpot, 2015).”