Integration of financial services into non-financial projects

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There has been a noticeable increase in interest in embedded finance and embedded payments – we are talking about integrating financial services into non - financial websites and applications.

For example, when a consumer can quickly apply for a loan directly on the same e-commerce platform to pay for a large purchase.

By providing such financial services to their clients, non-financial companies increase loyalty to their brand . This also affects the average bill and, in general, the consumer spending of clients.

4. Interest in blockchain and cryptocurrencies is growing
Since 2015, interest in blockchain and digital currencies has been bank data steadily growing. This is confirmed by statistics:

● According to research from the University of Cambridge, the number of users has grown from 25 million to 100 million people (almost 2% of the world’s population);

● 90% of American and European banks are investing in blockchain, using it as a tool to strengthen their security system;

● 77% of existing financial institutions plan to transfer part of their business processes to blockchain in the next 3–5 years;

● Leading economic powers are preparing to launch the state cryptocurrency system CBDC (Central Bank Digital Currency).

Based on our observations, these technologies definitely have a positive effect on the growth of the client base and expand the areas of influence on the audience. Also, cryptocurrencies have turned the approach to investing in network marketing upside down.