Google Ads account check: When do I check what?

[sakibkhan22197]

Now let’s move on to the Google Ads checklist and the regular to-dos.

One-time to-dos
Basic settings

Correct account time zone?
Right location?
Language setting appropriate?
Target group set if applicable?
Do the bidding strategy and set bids make sense?
Also, check whether the Display Network is enabled in your search campaigns. If so, you italy phone number data should remove the display selection to clearly separate search and display ads.

Conversion tracking

Is proper conversion tracking implemented?
Are all important macro and micro conversions created and integrated into Google Ads?
Is the Google Ads account connected to a tracking tool, such as Google Analytics?
Google My Business

Is there a Google My Business account if the company has a local store?
Monthly to-dos
Campaign settings

Is the nomenclature adhered to in all campaigns?
Does the current campaign structure still make sense?
Are the campaigns separated by brand and non-brand keywords?
Are the basic settings correct (region, language, etc.)?
Are search network partners enabled? Does this still make sense?
Are the remarketing campaigns still running smoothly or are there perhaps difficulties with the target groups or something similar?
Do the shopping campaigns include submitted items?
Are the shopping campaigns divided into meaningful ad and product groups?