What we know about Instagram's algorithm

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According to Instagram's team, the criteria for displaying a post include "how likely it is to be of interest to you, your relationship with the post's author, and their timeline."

From a user perspective, Instagram's algorithm works to understand your interests in order to display relevant content at the top of your feed. This results in a reduction of lower-quality content, especially since posts deemed low-quality by the platform may even be deleted .

These characteristics are also those of Facebook's algorithm , which makes ghana phone number data sense since Instagram is owned by it.

What factors influence Instagram's algorithm?
Although Instagram hasn't revealed the secrets of its algorithm, we do have some information about the factors that influence it:

Timeline – The algorithm takes into account the date a photo or video was posted. Your feed is no longer based on the timeline of posts as it was before, but a photo your best friend posted a week ago won't be shown first either.
Engagement – ​​The algorithm takes into account likes and comments. The latter require more effort from the user, which demonstrates a higher level of engagement. Instagram now allows you to award likes to comments. By doing so, you "reinforce the positive dimension of the post," explains Kevin Systrom, CEO of Instagram.
Previous interactions – The algorithm takes into account how often a user interacts with your posts.