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A comprehensive policy mix is ​​needed for stability and growth The impact of adverse external shocks since mid-2014 has left the region more vulnerable, with fewer buffers to cope with future contingencies. While important steps have been taken, efforts to strengthen financial sector resilience ...

According to experts from the World Bank and the IMF, Central Asia is not improving its investment climate sufficiently. The level of social stability, legality, and corruption in these countries scares away large Western capital. Public-private partnerships are also not effective enough, the ...

China has a long history of increasing its presence in Central Asia as a direct investor. For example, in 2005, China’s share of total FDI inflows into Kazakhstan and the Kyrgyz Republic was 3% and 2%, respectively; by 2012, these figures had risen to 8% and 24%. In Tajikistan, China’s share of ...

Even more interesting is combining eye tracking with another type of neuromarketing research with EEG (electroencephalography). This combination allows you to track not only the movement of the participant's gaze, but also the degree of their attention and focus, emotional indicators, level of ...

Price research
Surveys asking customers to choose between different products with different features and prices (usually conducted using conjoint analysis) can help you determine which features are most valuable to your audience and what customers are willing to pay for them. When combined with some ...

There are many different types of market research that cover different areas and subjects, and unfortunately, it can often be confusing. Whether you want to learn more about your customers’ buying habits or how much they’re willing to pay for a new product, market research can be a big help (if you ...

ForecastingPredicting behavior
Purchase intent and tracking it over time
Buyer behavior
Although AI automates and can significantly speed up some processes, the core qualitative aspects of research, such as answering the question “why,” are still largely the responsibility of humans. The ...

Segmentation and personalization are powerful techniques in the marketing toolbox and are actively used by marketers. Researchers and analysts are increasingly involved in solving these problems.Predictive analytics

Market researchers who are also data analysts and work in predictive analytics will ...

You are evaluating a new commercial among several representatives of the target audience. And one of the tasks is to understand whether the participants will buy the product after watching such a commercial. Let's say there were 3 focus groups of 8 people, i.e. 24 people and 15 people said that they ...

About half of all respondents belong to the passive segments. Thus, about 30% did not consume dairy products at all, and another 20% did, but not often and only a few types.

Moreover, 15% preferred homemade dairy products and bought factory-made products less often. And another 20%, on the ...