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The objectives of a website are very diverse. From those that are purely corporate and provide information about a company, to e-commerce sites where the objective is to sell products, or thematic blogs. Depending on the type of website we want to create, we will have to choose one tool or another ...

The first time we heard the concept of Big Data was in the 1990s. The American John Mashley published the article Big Data and the Next Wave of Infrastress , where he explained and anticipated how all the data we would generate in the following decades would be used in the future. In those years ...

Does the concept of engagement sound familiar to you? It's the word that all marketing professionals use when talking about campaigns and strategies implemented on different platforms such as LinkedIn, Facebook, etc.


But what exactly is engagement? How is it measured? How can it be improved? How ...

Have you launched a website and it doesn't appear on Google? Have you created a new page and you can't find it in the search engine? Don't worry! This happens sometimes and there is a solution.


When this happens to us it is because the web page has not been indexed correctly and therefore the ...

We live in a society that is becoming more and more environmentally conscious, a society in which stopping the consequences of climate change has become a priority. This situation means that many people avoid buying products from companies that harm our environment and our health, which is why ...

By Zendesk,

Last updated on 14 December 2023

Interaction with customers

Facebook Business Manager
Having a Facebook business account is essential for your business. Not only to promote your products or services, but also to offer a customer service channel that is familiar to consumers.

That's ...

Have you ever dreamed of having a tool that brings together all the functionalities to carry out your daily work?


Hubspot has not become the star tool preferred by millions of professionals around the world because of a simple fad or trend. It is number one for an unquestionable reason: it is the ...

Businesses are offering more dynamic communication channels, such as WhatsApp, to resolve issues faster , provide 24/7 support , and offer more contextual assistance .

Indeed, this feature is extremely useful for organizations that want to make their customer service more agile and personalized ...

Interaction with customers

Customer satisfaction
According to the Digital 2023 study by DataReportal, there were 123.5 million mobile connections in Mexico in 2023.

With users spending around 8 hours a day on the Internet, making purchases and interacting on social media, customer satisfaction is ...

Theories of consumer behavior
Understanding consumer behavior patterns is key to knowing what your customers need, how they think, and how you can reach them from your business.

Consumer behavior theories study the actions that individuals carry out when searching for, purchasing, using, and ...